GIIAS 2022 GJAW 2023

Aug 11 – 21, 2022

LEXUS GIIAS 2022 & GJAW 2023

As the appointed Lexus Indonesia Brand Agency for 2022-2023, we are proud to lead the execution of GIIAS (Gaikindo Indonesia International Auto Show) 2022 and GJAW (GAIKINDO Jakarta Auto Week) 2023. Our responsibilities include booth design and construction supervision, program and multimedia design, customer experience design, merchandise and special collateral production, digital activities, KOL management, media gatherings, press conferences, and the Lexus GIIAS Virtual Event.

This year, Lexus is showcasing its 100% xEV lineup at GIIAS, highlighting its pioneering role in hybrid automotive technology. The booth features an “Electrified” theme, while the lounge embraces “Sustainability,” with all merchandise and artwork made from recyclable and eco-friendly materials.

A highlight of GIIAS 2022, attended by 55,000 people, is the Asia Premiere of The All-New Lexus RX in both PHEV (Plug-in Hybrid EV) and HEV (Hybrid EV) on the event’s first day.