AXIS

Year of 2021

AXIS AXISELEB 2021

When AXIS Indonesia approached us to amplify the visibility of their Suka Suka Internet Package, we knew we had to think big. Our mission? To harness the power of their front liners across 90 cities and create a social media sensation.

Our strategy: a dynamic digital competition designed to inspire frontliners to showcase their creativity on Instagram, TikTok, and Facebook. The excitement didn’t stop there. We ramped up the energy with a grand finale announcement on YouTube live, hosted by the ever-popular MC Reza Chandika. This event was a celebration of creativity, spotlighting the best video submissions and announcing the winners in a thrilling live broadcast.

The results were phenomenal. Over 1,000 video submissions flooded in from enthusiastic AXIS frontliners, each one brimming with originality and passion. But we didn’t stop at just one event. To keep the momentum alive, we encouraged the winners to continue creating content, ensuring the Suka Suka Internet Package remained top-of-mind for consumers.This campaign didn’t just boost visibility—it turned AXIS frontliners into digital influencers and sparked a wave of engagement across social media.