DIGIBANK BY DBS

April to October, 2021

DIGIBANK BY DBS

#60DetikBisaApaChallenge

We successfully executed a digital activation campaign for Digibank’s new product: a digital credit card with the unique selling proposition (USP) of approval within 60 seconds. The campaign centered around the idea “apa saja yang bisa kamu lakukan dalam 60 detik” (What can you do in 60 seconds), encouraging customers to showcase their skills and creativity within the given timeframe.

To achieve this, we developed a comprehensive creative strategy that included digital activations, KOL (Key Opinion Leader) engagement, social media content, and an interactive Instagram AR filter. Running from April to October 2021, the campaign significantly boosted awareness and engagement, effectively promoting Digibank’s new digital credit card. Our efforts resulted in impressive achievements we reached 1,466,918 people through KOL followers and 1,231,063 through digital media. The engagement rate stood at 4.9%, with 2,191 sessions on Web visits and 2,617 participants or submissions. This campaign not only increased visibility for Digibank’s product but also fostered a high level of interaction and excitement among the audience.