Astra Financial GIIAS 2023

August 10 – 20, 2023

Astra Financial GIIAS 2023

Location: ICE BSD
Achievements:
•Favorite Booth Supporting Industry
•Runner Up 2 Miss Auto Show
•Finalist Miss Auto Show

Scope of Work:
All-In 360 Services: Booth Design & Build, Program, Digital, Creative Production, Services, PR Event

Creating an attraction to draw people into a supporting industry booth at an Auto Show (not a “Car Brand” booth) is no easy task. For Astra Financial GIIAS 2023, we combined captivating booth design and engaging programs with an overarching loyalty race program, where attendees collected exclusive merchandise from Astra Financial. This strategy successfully attracted more visitors to the Astra Financial booth than ever before. We also continued this successful strategy in GIIAS Surabaya 2023 for Astra Financial.