CHERRY at GIIAS 2024

July 18 – 28, 2024

CHERRY at GIIAS 2024

Location: ICE BSD

Services Provided: Program and Booth Services

At GIIAS 2024, DAMN Inc. delivered exceptional event management services for Chery, focusing on enhancing customer interaction and driving brand visibility. Our expertise ensured that Chery’s presence at the event was impactful and engaging. Key services included:

• Optimized Customer Journey:
  We managed a seamless flow within the booth, guiding visitors from the display units through information counters, lounge areas, and finally to the test drive registration, ensuring maximum engagement with Chery’s offerings.

• Test Drive Coordination:
  DAMN Inc. efficiently handled the test drive registration and execution, allowing potential customers to experience Chery’s vehicles firsthand, which significantly contributed to sales conversions.

• Booth Operations Management:
  Our team ensured a spotless and well-organized booth throughout the event, overseeing car deliveries, display unit handling, and overall booth maintenance.

• Sales and Customer Interaction:
  We supported Chery’s sales efforts by managing the Leasing and SPK Corners, creating a welcoming environment for customer interactions and facilitating smooth sales processes.

• Interactive Programs:
  DAMN Inc. organized and managed engaging activities like quizzes and talk shows, featuring influencers and industry figures, which attracted and entertained the audience while promoting Chery’s brand.

Our strategic event management for Chery at GIIAS 2024 successfully enhanced customer engagement and strengthened the brand’s presence, driving both interest and sales.