Daihatsu GIIAS 2023

August 10 – 20, 2023

Daihatsu GIIAS 2023

Location: ICE BSD

Achievements:
•GIIAS Favorite Booth (1000-2000 SQM)
•Best Independence Day Booth
•Miss Auto Show Favorite

Scope of Work:

Program, Character Design, Animated Production, Booth Graphic, Collaterals & Merchandise Design, Digital Activities

For the 2023 Daihatsu GIIAS, we conveyed the message “Daihatsu Sahabatku” as the real “Best Friend” of the Indonesian people, while continuing their commitment to improving lives. We brought the theme “Advancing Life Tomorrow” to life with the introduction of the 5 cute robotic characters, Daimachi, symbolizing the five pillars of Daihatsu and their support towards their Indonesian community.

These 5 Daimachi characters were integral to every aspect of the booth—from the booth design, animations, games, and exclusive merchandise, to the digital activities involving finding the robots at the booth. As a result, the booth won numerous awards at this GIIAS. Together, we can!