National Director PC

July 18, 2024

Zetrix Miss Universe Indonesia 2024
Press Conference Announcing National Director

Location: Antarasa One Satrio by Dailybox

Services Provided: Creative Design, Public Relations, Community Engagement, Digital and Event Production

DAMN Inc. successfully managed the Press Conference Announcing National Director Miss Universe Indonesia 2024, restoring the event’s positive reputation despite initial challenges. With only one week of preparation, we effectively showcased the integration of the DAO system by Zetrix, making the contest more transparent, fair, and engaging.

Key Achievements:

• Extensive Media Coverage:
  Within two days, we secured 60 positive media articles, with 71.7% from Tier 1 outlets. This strong media presence highlighted the favorable reception of the event.
• High Media Value:
  The coverage generated significant media value, exceeding IDR 8 billion.
• Diverse Topics Covered:
  Media highlights included inclusivity, safety measures, leadership changes, and new rules, reflecting the modernized direction of Miss Universe Indonesia.

This strategic approach not only enhanced public and media engagement but also ensured widespread positive coverage, solidifying Miss Universe Indonesia 2024’s position in the media landscape.